Owls and Fireside Moments with Samsøe Samsøe

A Look Inside the Samsøe Samsøe x Schott NYC Experience

As part of their recent collaboration with heritage outerwear brand Schott NYC, Samsøe Samsøe chose Kin House as the backdrop for an intimate retreat and launch celebration. The collection reimagines Schostt NYC’s iconic shearling through a Scandinavian lens – timeless, tactile, and built for life both in the city and outdoors.

Over two days, guests gathered to explore the collection, share conversations by the fire pit, and experience the story behind the collaboration brought to life in the house and grounds. We caught up with the team to talk about the inspiration behind the project, the meaning of craftsmanship, and why Kin House felt like the perfect place to tell this story.

The portraits with Steve the owl were such a moment — what inspired that detail?

“To celebrate this special collaboration, we created a dedicated campaign that introduced the capsule alongside two remarkable guests – owls.

Owls embody grace, patience, and precision – qualities that align beautifully with the ethos of both brands. In the campaign, their quiet presence added a sense of anticipation and movement, as if they might take flight at any moment. Symbolically, they represent quality over quantity, reminding us that true craftsmanship and elegance come from attention to detail and timeless design.

For the trip, we wanted guests to have an unexpected and memorable experience – bringing the conceptual atmosphere of the campaign to life within the physical environment of Kin House. This fusion of storytelling and setting allowed guests to step directly into our creative vision, blurring the line between campaign and reality.”

What experience or moment did you want guests to take away from their time at Kin House?

“We wanted the trip to feel like a city escape – a pause from the fast-paced rhythm of daily life. It was about heritage, connection, and calm – creating space for our community to unwind, reconnect, and re-energize.

Whether guests were gathered around the fire pit, exploring the grounds, or dancing later in the evening, our goal was for them to leave feeling inspired, relaxed, and recharged.”

What was on your playlist for the evening? Any go-to tracks that always set the tone?

“We always work with all human senses to create immersive experiences – from custom music production for brand installations and curated playlists for dinners and intimate trips like this one. Every detail contributes to how our guests connect emotionally with our brand.

The music was meant to set the emotional rhythm of the experience – subtly guiding the day’s energy and allowing guests to feel connected.

Our playlists were carefully curated for each moment. Lunch featured acoustic and jazzy tones mixed with timeless funk – calm, welcoming, and warm. Dinner and late evening transitioned into an upbeat and festive mix of emerging R&B, hip-hop, and Afrobeats, balanced with familiar classics that always bring vibe.”

Did you have a favourite space or design detail in the house?

“The grounds in general were breathtaking, but a clear highlight was the pink garden house with its mint-green door and window frames, surrounded by beautiful blooming flowers. It felt both playful and serene – a hideaway that perfectly echoed our creative spirit.

Inside, we loved how every detail felt purposeful and thoughtfully curated. The bedrooms, in particular, were impeccable – each defined by its own interior direction, creating a distinctive sense of character.

And of course, the fire pit never fails to set an atmosphere. It became a favourite spot throughout the trip, where guests gathered for quiet moments of reflection and connection.”

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Website samsoe.com